Not your typical tree-huggers.
December 17, 2004
Today’s San Francisco Chronicle ran a story that sums RAN up quite nicely with the headline .
Consider our recent accomplishments:
We will target Weyerhaeuser customers to convince them to cancel their contracts until the logging giant wakes up and agrees to stop logging and selling old-growth forest products. We will challenge JP Morgan Chase to meet or beat the commitments made by Citigroup and Bank of America. And we will lead an international campaign to get Ford Motor Company to end its addiction to oil and immediately improve fleet-wide fuel efficiency and ultimately eliminate tailpipe emissions.
The most powerful way to get the attention of any corporation is consumer pressure. Hit any company in the pocketbook-better yet, expose the dark side of its carefully manicured brand image-and watch how fast policies and practices change in response to customer demands.
For nearly 20 years, RAN has been at the forefront of the fight to achieve a just and sustainable future. And with your continued support, we will continue to transform the world's most environmentally destructive corporations.
On behalf of the staff, volunteers and activists of Rainforest Action Network, I'd like to extend my deepest thanks for your support and steadfast commitment to creating a sustainable future.
2004 in Pictures...
January 8: Activists from RAN and Global Exchange drew international attention by rappelling down a 32-story skyscraper near the Los Angeles Auto Show and unfurling a 40-foot by 60-foot giant banner reading, "Ford: Holding American Hostage to Oil."
February 19: Launched "Wake Up Weyerhaeuser" campaign targeting the number one destroyer of old growth forests in North America by unfurling a 2,400 square foot banner from a construction crane in the logging giant's hometown of Seattle, Washington.
September 16: Forced Ford to scrap plans to crush the TH!NK all-electric, zero emission vehcles-the most fuel efficient cars in its oil addicted fleet-amidst a series of demonstrations in Oslo, Norway and San Francisco.
October 9: Organized 500 participants for the "Tree of Life Celebration," a living sculpture and musical uprising bearing witness to one of thousands of Canadian clearcuts by US-based logging giant Weyerhaeuser. It was the largest forest protection gathering in 12 years since the Clayoquot Sound blockades and the largest ever in the Upper Walbran Valley of Vancouver Island.